Make Instructions Work for You
TIP OF THE WEEK
Instructions must be more than something that is thrown out with the cardboard. Care and use instructions are a company’s most direct contact with the end-consumer. Usually, a homeowner will have no need to contact the manufacturer of her windows or doors. That is a good thing. But that does not mean that the company should sit silently. Instructions directed to the homeowner can be valuable tools for a company in the realm of customer service as well as defending claims. Regularly updating care and use instructions to relate to existing product lines and current ideas and standards keeps these items current. It also shows a company that is progressive and concerned about the end-user. Ultimately the window or door may simply open and close, but the contents and context of Care and Use instructions are valuable to a company’s bottom line.
Paul R. Gary and Matthew A. Johnson are attorneys at the Portland, Ore.-based Gary Law Group. They can be reached at 503/227-8424 and on the Web at www.prgarylaw.com.