Do You Have an App for That?
April 13, 2010
Survey Results for 04/14/2010:
With new mobile devices in mind, my company:
Has yet to look at any changes or upgrades.
Has optimized our Web site for smart phone viewing.
Has explored or executed both of these upgrades.
Has created or is creating an app.
Based on the responses this week, it seems as though most of the industry is less-than-focused on creating mobile web solutions for its customers. I'm sure there's many, many priorities ahead of app creation or optimizing Web sites to look good on a smart phone.
But let me just say this.... I'm shocked and impressed with the amount of coverage Marvin Windows & Doors got for launching its window shopping app for the iPhone. I watch a slew of news feeds every single day and I saw that Marvin announcement popping up everywhere in the last week. Maybe it's the novelty of the app itself to a mainstream audience—"Look honey, I can dress up our house with new windows!"—or maybe Marvin has a killer PR firm, or both. With only 2 percent or so of the industry looking at creating apps, this seems a prime opportunity for differentiation.
This seems to be Simspon Door's take. The company just released yesterday a Web site optimized for smart phone viewing. "Unlike an app, the mobile device-formatted Web site is automatically updated, providing users the latest from Simpson without having to download upgrades," says Meagan Freed of Brandner Communications, Simpson's PR and marketing firm. "Moving forward, Simpson will continue to add features and functionality to the smart phone platform and explore more ways it can be used to enhance marketing efforts and simplify the quoting and ordering process."
If you didn't get a chance to talk back the first time, feel free to email me and let me know how your company is getting in on the smart phone bandwagon.