Will You Be a CAA Winner Next Year?
September 2, 2009
Survey Results for 09/02/2009:
Of the money we are investing in the company now, most goes to:
None of the options, we're still not investing.
Expanded marketing efforts
New systems and equipment
Product technology and R&D
It's interesting that we're chatting about innovation this week, and I happened to come upon a blog written by Steve Hamm for BusinessWeek. In it, he argues for tax credits to stimulate R&D activity in this country--the kind of R&D that could fill the Crystal Achievement Awards pipeline for years to come.
"One prime example of where the US could do better is in the R&D tax credit. America pioneered this enlightened incentive for businesses, but other countries have since come up with richer and more stimulative incentives. The Obama administration has pledged to make the R&D tax credit permanent, which would take out the uncertainty and make it easier for corporations to do long-term investment planning. That’s a good start, but it would be far better to improve the tax break. America won’t continue to be the global innovation leader unless it reclaims leadership in innovation policy."
What's even more interesting is the feedback he got with this statement. It seems as though some of the sentiment shared by BusinessWeek readers showed up in our poll as well. The economic ship is still off-course, so many businesses are unable or unwilling to invest in innovation... at least for now.