August 15, 2008
While it's nice to ask customers “how are we doing?” it’s important to track how your competitors are doing too
What is your competitive advantage? I have been asking that question frequently in my recent market research with building materials companies. Amazingly, the answers are generally all the same.Here is a brief summary: Our culture, our quality, our experience and our people. The “four feel goods” account for 95 percent of all responses.This begs the question–If everyone has the...