Truth Hardware

Latest Articles in Sales & Marketing

February 2, 2010
THE TALK... | Sales & Marketing

Do You Do Demographics?

Given the not-so-great Great Recession, we're used to looking at and crunching a lot of numbers. We watch housing data and consumer confidence indexes. We keep a close eye on our bottom line and keep our fingers crossed for the top line.And lately we see some glimmers of hope. Not big rays at this point, but small glimmers peeking through. While some companies are, I'm sure, still locked-down in ... more »
January 24, 2010
THE TALK... | Sales & Marketing

Do You Tweet?

Along with the many products on display last week in Las Vegas, I couldn't help but notice the number of signs in various displays exhorting attendees to "Follow us on Twitter."  One manufacturer noted to me they were celebrating their first anniversary of "tweets."  There was no shortage of Facebook mentions too.  It's clear social media is being used by more ... more »
October 1, 2009
SPECIAL FEATURES | Sales & Marketing, Close-Ups

FAS Windows Makes Showrooms its Centerpiece

Retail professionalism makes for a lasting impression
A Showroom that SellsExcellence in RetailFAS WindowsWinter Park, Fla.FAS Windows believes less is more when it comes to showroom displays. Too many products in a limited space takes away from a minimalist, upper-end feel. In an economy where homeowners are skittish and looking for ways to get the most value for their purchases, a showroom does more than allow potential buyers to compare Window A ... more »
October 1, 2009
SPECIAL FEATURES | Operations, Sales & Marketing, Channels

Feldco Focuses on Customer Service to Maintain Small Company Feel

ERP system alone is not enough to ensure "customer delight"
Going the Extra MileExcellence in Customer ServiceFeldco Factory DirectDes Plaines, Ill.  With additional locations, Feldco has invested in a customized ERP system to help manage the details, but the management team knows that true customer satisfaction comes from employees dedicated to promoting "customer delight."Feldco has figured out that the best cure for growing ... more »
October 1, 2009
FEATURE ARTICLE | Operations, Sales & Marketing, Close-Ups

New York Sash Owners are the Face of the Company

"The Home Improvement Couple" run their company on strong community, business principles
Getting the Word OutExcellence in MarketingNew York SashWhitesboro, N.Y.Jill and Scot Hayes have branded themselves the "Home Improvement Couple," not only earning recognition for themselves in their community, but also creating a sense of trust in their company among homeowners.Jill and Scot Hayes get a lot more recognition than most window and door dealers. They get noticed at the ... more »
October 1, 2009
COLUMN : Research and Development | Sales & Marketing

Planning Market Research for the Coming Year

It is now planning time for many fenestration companies. Most successful firms do annual planning for the entire company.  Many of these firms typically include marketing planning or research and development fiscal planning for new products in this process.  But few companies actually do market research planning.Yes, they may have a lump sum ready to be used for the annual customer ... more »
October 1, 2009
SPECIAL FEATURES | Sales & Marketing, Close-Ups

Superior Forges Relationships with Community Service

Charitable events create a lasting bond between the dealer and its customers, suppliers, employees
Giving BackExcellence in Community ServiceSuperior Products Home ImprovementDenver, Colo.When his wife was diagnosed with ovarian cancer, Tom Higgins founded Superior Products to be able to control his schedule through her recovery.For many companies, community service efforts are a bit of an afterthought. But at Superior Products Home Improvement, the company might not even exist if not for the ... more »
October 1, 2009
SPECIAL FEATURES | Operations, Sales & Marketing, Close-Ups

WindowPro Reinvents Itself for Future Growth

After 80 years in business, specialty dealer transitions to a new supplier
Out-of-the Box Excellence in Innovative Thinking WindowPro Cleveland, Ohio The fifth generation of family leadership, Jake Zahnow, president of WindowPro, recently guided the company through ... more »
September 1, 2009
SPECIAL FEATURES | Sales & Marketing, Energy Efficiency, Materials & Components, Methods & Techniques, Aesthetics & Style

Crystal Achievement Awards 2009

Window & Door Honors the Industry's Innovators in Products, Manufacturing and Marketing
Window & Door has announced its 2009 Crystal Achievement Award winners. Selected by a panel of judges representing all segments of the industry, the awards recognize significant innovations and achievements in window and door technology, manufacturing, and marketing."The weak economy has created tremendous challenges in  the window and door market. Our Crystal Achievement Award ... more »
September 1, 2009
FEATURE ARTICLE | Sales & Marketing

Making Windows and Doors Shine

Photography that will help sell your products requires more than a good camera
In the world of selling windows and doors, one rule should always apply–make your product the hero. Whether you’re designing a brochure, revamping a Web site, or promoting a new product line in an advertisement, the product must always be the focal point. In putting together printed or Web materials, too often manufacturers lose sight of the importance of a good promotional ... more »
123456next ›last »

FILTER BY

Fenetech

Most Clicked

The Top 100 Manufacturers of 2009

Challenging times clearly reflected in annual look at North America's largest residential window and door manufacturers in North America. See the Top 100 rankings, broken out into 10 sales range category, here. »

New EPA Lead Rules to Impact Replacement Industry

International Code Requirements for Windows & Doors

Crystal Achievement Awards 2009

Ad