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February 15, 2008
Demand for larger additions and more four season rooms increasing opportunities
Selling and installing one sunroom could equate to the profit of replacing 150 to 200 windows. Got your attention?
Many homeowners are staying put in their current dwellings, perhaps in part due to current market conditions. Three- and four-season sunrooms add additional living space to their homes at a fraction of the price and time as a traditional stick-built addition. As a result, sunrooms...
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November 1, 2007
2007 Supply Chain Study examines what’s being sold along with windows and doors in the new construction market
Today’s builders buy windows and doors from a variety of sources. They often buy those windows and doors together with other products and services. With our 2007 Supply Chain Study, Window & Door set out to get a better handle on what builders want and expect today—and how various channels within the industry are looking to cater to their needs.
The following report presents...
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October 15, 2007
In case you came to work today with nothing better to do, let’s chat about ripping off your customers. Not that I’m implying any of my dear readers would do such a thing, but let’s say your evil twin decided to put his toe to the edge of the slippery slope and flirt with some unethical, immoral and perhaps even illegal business practices.
The question is this: Even if you put...
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April 1, 2007
I may have a new favorite pastime. It’s window shopping—but not the girlie kind where one would drool over an obscenely expensive pair of shoes or purse from the wrong side of a piece of security glass. I’m talking about shopping for actual fill-a-hole-in-your-house windows.
And my dealer of choice for this obsession, which is likely to last as long as a New Year...
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April 1, 2007
Window manufacturers and retailers adding entry doors to round out product offering and increase sales
Entry doors, unfortunately, may have a bad reputation among “window” people. They may be perceived as difficult to order, tricky to install and perhaps too costly a product to roll into a window order. But, traditional window retailers and even manufacturers are taking a second look at entry doors as a potential profit center. Not offering a “whole house” package,...
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March 1, 2007
Focus group suggests quality, reliability and simplicity are highest priorities
Quality, reliability, “nothing that will lead to callbacks.” That’s what replacement dealers want from a window supplier, according to a recent focus group sponsored by Window & Door and Mikron Industries. While energy efficiency is important, “it’s sort of a given,” noted one participant. “If it doesn’t have an Energy Star label, nobody’s...
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February 15, 2007
The first car I remember riding around in was a Vista Cruiser. My dad was an Oldsmobile guy, and over the years as I grew up, we had a Delta 88 and a Cutlass. At some point, the family added a second small car—a used Fiat. That was followed up by a Datsun, and my parents have been driving Japanese ever since. I think they’re on their fourth Camry now—and if my dad yearns for...
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April 15, 2004
Progressive distribution companies are finding new ways to add value and reduce costs
The demise and even death of independent distributors has been predicted by experts for years. Even today the jury is still out. A recent IBM report on distribution said: “Depending on to whom you listen, the distribution industry will be disintermediated into extinction by a direct channel between manufacturer and consumer or it will emerge as the ubiquitous connective tissue holding the...
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April 15, 2003
Opportunities will certainly grow over the next 10 years, but market will see bigger influx of brand name window dealers and big boxes
Successful home improvement dealers have been shaped by meeting the needs of their ever changing customers. Will today’s formula for success prove to be equally effective in 2013 or sho uld dealers already be looking towards new strategies to take them into the future? The competitive landscape has already changed and more change is on the way. The Window Guy & Sons is now more likely...
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