Jeld-Wen Kicks Off Soccer Ad Campaign

A new series of commercials from Jeld-Wen Inc. celebrates the company’s involvement in “the beautiful game.” Launched July 10 with a commercial aired on ESPN during a Portland Timbers vs. the Seattle Sounders soccer match, the campaign also demonstrates the window and door manufacturer's committment to its home state, officials note.

“We understand the commitment, the intensity and what it means to be dedicated, because that’s the inspiration behind all of the products we make,” explains Bill Hueffner, Jeld-Wen director of development and professional relations. “Our goal with these ads is to symbolize what it means to be part of something you’re very proud of by celebrating loyal soccer fans everywhere.”

Jeld-Wen is an official partner of Major League Soccer, the Portland Timbers and the name sponsor of Jeld-Wen Field, where the team plays. The ads will air locally during televised Portland Timbers soccer games throughout the 2011 season as well as nationally as part of MLS telecasts including the 2011 All-Star Game in New York when the MLS All-Stars take on world renowned club Manchester United. The new television ads will be accompanied by a series of radio spots airing locally during the season.

Executives from CMD, Jeld-Wen's agency which created the commercials, note that the ads were shot entirely in Portland using local talent. The ads are designed to show the zeal that is demonstrated by fans and supporters from all walks of life–from the face painters and flag wavers who storm Jeld-Wen Field to cheer on the home team, to the soccer mom who takes to the field to compete herself. For authenticity, CMD cast as many actual Timbers season ticketholders as possible for the commercials.

According to Hueffner, the partnership with soccer and the stadium allows Jeld-Wen to support a historic Oregon icon and important community initiatives as well as help further establish brand awareness among a loyal, international fan base.

One of the new Jeld-Wen commercials