New Branding Effort at Amesbury

With the completion of a rebranding program, the Amesbury Group is now simply known as Amesbury, with its division names now united under the Amesbury banner.  In addition to dropping the word "Group" from its name, the supplier of window and door components has re-positioned itself with the new tagline: "Reliable Resource. Superior Solutions."

"Our branding initiative represents a major advance in presenting Amesbury as the premier supplier to the industry," says Jonathan Petromelis, president and CEO. "The Amesbury brand is built on our promise to deliver the widest array of innovative products backed by superior service."

"The divisions are excited by the possibilities created by this initiative," says Paul Prezzano, director of sales and marketing for Schlegel, an Amesbury company. "It was a collaborative effort—producing a unity of thought that made the program successful. We have already experienced its power in our communication materials."

Amesbury's website is the first application of its new brand identity, the company notes.  The company has also created brand identity guidelines designed to ensure consistent usage of the logos, color, typefaces and tagline. 

"The new website leverages our divisional strength under the Amesbury name," says Wayne Steinhauer, VP of Amesbury Hardware Products, "It is a great example of our branding strategy in action."