Pella and MarketSharp Extend Relationship

MarketSharp Software reports that Pella Corp. has renewed membership within the MarketSharp Strategic Alliance Program for a second year. The program provides Pella’s Certified and Select Contractors a number of benefits and opportunities including networking, industry educational events, branded marketing tools and preferred partner discounts on MarketSharp M, the supplier’s Web-based CRM program for remodelers.

“Our business is innovative software with remarkable service, but MarketSharp is really all about empowering remodelers and home service professionals to reach new levels of success,” states Tim Musch, director of business development. “We’ve found by forming strong synergistic partnerships with world-class companies like Pella, we’re able to enhance their product offerings to their customer base with cutting-edge marketing, sales and management resources.”

“The alliance with MarketSharp is a win-win for Pella and our customers,” adds Jarred Roy, Pella’s national trade marketing manager. “We pride ourselves on providing premier windows and doors for our customers, but our products are only a portion of their business needs. Customers look to us for ways to nurture their ongoing success. With the assistance of MarketSharp’s innovative technology and industry education, we can offer best practice solutions to maximize their success potential and in turn, build stronger customer loyalty.”