Royal Introduces New Logo and Brand Initiative

Royal Group has changed its name to Royal Building Products and launched a new logo and branding initiative. With the campaign, the supplier of vinyl window and door profiles, as well as numerous other building products, is shifting its emphasis from manufacturing to a focus on what Royal’s products do to transform neighborhoods.

“This is more than the launch of a new logo,” says Mark Orcutt, executive vice president. “We are putting the emphasis on a new way of thinking and doing business that has been emerging over the past few years at Royal. Our vision is to design, produce and market products in partnership with local building professionals to help them transform and preserve neighborhoods across North America."

“The Royal brand has always stood for high-quality products manufactured by people who care about our customers,” adds Jennifer McGill, group marketing director, Royal Building Products. “We are evolving the Royal brand to differentiate our position in the market: building on our past successes and preparing us for future growth.”

“Whether it’s our pipes that feed fresh water underground or our exterior products that provide the details that make a sustainable difference on home exteriors, Royal manufactures quality, innovative building products that add lasting value,” Orcutt states. “Royal Building Products is committed to supporting neighbourhood building professionals and helping them grow their business with reliable products and services.” 
 

The company has launched a video on YouTube to highlight the new name
and branding initiative.