Window World Teams Up with Kathy Ireland
|Kathy Ireland with Blair Ingle, Window World president.|
Under the agreement, Ireland will serve as the “Window World Ambassador,” and be featured in the company's catalogs/brochures and in its marketing/advertising including internet, print and TV, reports Blair Ingle, president of the North Carolina-based window company. Additionally, Window World will expand the choice of design features offered on its products, with new options offered under the brand name “kathy ireland Home by Window World.” The first new options to be introduced will be colors and grids.
"We feel that this will enhance our brand in a tremendous way, as well as differentiate us from the majority of other replacement window companies," states Ingle. "The [kathy ireland Worldwide] team brings a great deal of expertise in brand and product development to our Window World team. Their mission statement of 'finding solutions for families, especially busy moms,' aligns itself perfectly with our value proposition for American homeowners."