Continued Growth Seen at Fenestration China
Meetings & Events
Fenestration China, the international exhibition for windows and curtain walls held this past November in Beijing, reported continued growth with 16,700 trade visitors in four days up from 15,400 the prior year. This year's event also saw an increase in the number of exhibitors from 235 to 261.
Besides Chinese exhibitors, companies from Germany, the United States, Turkey, Italy, Poland, Austria, Switzerland, India, Japan and Korea used this opportunity in 2008. In addition to trade visitors from all parts of China, there were international visitors from the region at Fenestration China, inlcuding numerous attendees from neighbouring Asian countries and from Australia, New Zealand, India and Russia.
“We are extremely satisfied with the course of this year’s Fenestration China in Peking and the number of visitors,” reported Frank Venjakob of Nürnberg Global Fairs immediately after the exhibition. “The response from the exhibitors and visitors largely corresponded to our expectations. The event grew again over the previous year, which strengthened our position as leading regional exhibition in this major growth market.”
Despite the worldwide recession and continuing financial crisis, there is a big demand for fenestration products and services in China, according to organizers CIEC Exhibition Co. Ltd., and Nürnberg Global Fairs. As leading regional exhibition in Asia, Fenestration China particularly offered international exhibitors the opportunity to make new contacts and gain a foothold in the Chinese growth market.
Fenestration China took place for the first time as part of the Global Fair Alliance, the cooperation between the industry’s four leading exhibitions: Fenestration China, fensterbau/frontale in Nürnberg, Istanbul Window and GlassBuild America. The shows are working together now, consulting each other on dates and core themes in future.
The alliance is also focusing on intellectual property rights. A separate consulting company was present at Fenestration China specifically for taking care of copyright violations, with some of the companies affected taking the opportunity to obtain information and advice on the spot, according to organizers.
Positive conclusion in the “German pavilion”
The majority of the exhibitors in the German pavilion–including big players like Alulux Beckhoff, Bosig, Hornschuch, Schüco and Roto Frank–summed up positively after the exhibition. "They made new contacts with companies in China and developed relations with existing customers. For many companies, Fenestration China has therefore meanwhile become a permanent event in the exhibition calendar. “We are also still doing well here,” said Venjakob. “The fact that the pavilion we organize on behalf of the Federal Ministry of Economics is continuing to grow shows two things: first the great importance the Chinese building market has meanwhile acquired for German companies, and second that the service offered for taking the first steps into a new market as part of a well-organized and supported presentation is excellently accepted by the target group.”
The Nürnberg Global Fairs organizers concluded by noting that a German pavilion will be part of Fenestration China 2009, expressing optimism for the event when it returns to Beijing in November 2009.