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Strategy Session

Google My Business

How to Create a Post for a Google My Business Page Go to google.com/business to access your GMB page. Click on Posts in the left side menu. Choose a new type of post to create. Google has templates for post types such as What’s New, Events, Offers and Products.  Choose an image to accompany the…

Key Changes in Buyer Habits

Buyer habits are changing more quickly than ever. There are some shifts beginning to take shape over the course of this year that will play an even bigger role in how successful your marketing is in 2020. Here, we’ll break down these changes to shed light on how customer expectations are changing…

Effective Marketing

It’s common for residential window and door contractors to have uneven business over the course of a year. When it rains, it often pours with added window replacement and repairs. Then, the course changes and, when you need customers, it can take weeks to produce bids and close deals.  The good…

Build a Great Team

  If you had the opportunity to work for yourself, would you? This question has been popping up in conversations with several clients lately. It’s come up during a board strategy session. It’s been discussed during coaching calls. And, it’s come up while discussing the challenges of working in…

Prep for Show Season

When we take time to plan for the future, we set ourselves up to get a leg up on our competition. There are a few places in the home retail sales business where future planning can save big bucks. Home shows are one of them. Home shows can be a great source of leads, can help increase local brand…

Adapting to Survive

 Our company interacts regularly with scores of window and door dealers all over the U.S. and Canada, and we’ve found there are two main “camps” of dealers. The first are those with the motto “if it ain’t broke, don’t fix it.” These are good people who have run an honest business for 20-40 years…

Fishing for the Ideal Customer

Not long ago, I was on a call with a potential client who was lamenting the fact that he didn’t have enough leads in his business. “Once I get in front of them, we can close the sale,” he told me. “But getting in front of them—that is the issue.” Some variation of that theme is one of the three…

Improving Leads Management

Many business owners and managers seek my help to create more sales leads. While lead generation, marketing messages and advertising can all be super tough nuts to crack, the problem may not always be on the generation side of the subject. Before spending a ton of time, money and effort fixing a…

A Competitive Edge

In-home sales consultations can be an intimidating practice—for both the sales rep and the homeowner. Sending a total stranger out to a consumer’s home and crossing our fingers that the homeowner likes them and feels comfortable inviting them in is the first gamble we take in our sales process.…

Five Keys to a Great Showroom

For window and door dealers, the showroom—its location, layout, design and usefulness—is key to every sale. And, central to any great showroom is its appeal to the customer. During the Window & Door Dealer Days Keynote Panel Discussion, Oct. 19-20, held during GlassBuild America 2016, four…