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Your Business Matters

4 Tips to Maximize Your Social Media Strategy

Social media is part of doing business in today’s digital environment. Managed strategically, social media can transmit new information and reinforce the positive image you’ve worked diligently to build with your customers, suppliers and other audiences. Crystal Window & Door Systems offers…

Virtual Sales Are Here to Stay

The virtual tools companies adopted to maintain business continuity during the coronavirus are here to stay.

Security Steps

What employers and employees can do to reduce the risk of cyber security breaches for remote workforces.

Diversify Your Workforce

A lot of hiring happens because people know people, which is good in some ways, but it also means people often hire those who think like them.

How Video Can Help Launch New Products

How to successfully launch a new building product in the midst of COVID-19.

Helping is the New Selling

How to leverage Instagram and LinkedIn for sales and marketing.

Futuristic Fenestration

Worldwide spending on augmented and virtual reality could reach $160 billion by 2023—more than nine times the $16.8 billion figure forecast for 2019, according to a study by the International Data Corporation. Fenestration is exploring these alternate realities and using them to boost efficiency,…

Sales and Marketing Success

Once a homeowner upgrades their windows or doors, chances are they won’t need more for a long time, if ever. Since most home improvement projects are a one-time deal, success for window and door contractors depends on having a steady stream of new customers.  Hiring good salespeople is necessary…

Case Studies: Online Reviews on Steroids

SEO and website conversion are fairly complex and multi-faceted, Harshaw wrote in a recent installment of Your Business Matters in Window + Door magazine. The bedrock foundation of both: great content. Of the four types of content he outlined in that article—including core content, blogs, online…