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Your Business Matters

Futuristic Fenestration

Worldwide spending on augmented and virtual reality could reach $160 billion by 2023—more than nine times the $16.8 billion figure forecast for 2019, according to a study by the International Data Corporation. Fenestration is exploring these alternate realities and using them to boost efficiency,…

Sales and Marketing Success

Once a homeowner upgrades their windows or doors, chances are they won’t need more for a long time, if ever. Since most home improvement projects are a one-time deal, success for window and door contractors depends on having a steady stream of new customers.  Hiring good salespeople is necessary…

Case Studies: Online Reviews on Steroids

SEO and website conversion are fairly complex and multi-faceted, Harshaw wrote in a recent installment of Your Business Matters in Window + Door magazine. The bedrock foundation of both: great content. Of the four types of content he outlined in that article—including core content, blogs, online…

Two Birds, One Stone

Want to juice your SEO rankings? Simple! Just create and post a ton of great content on your website.  Want your website to do a better job of converting lookers into buyers? Simple! Just create and post a ton of great content on your website. Is it really that simple? Yes and no.  Both…