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Wendy Vardaman

 Wendy Vardaman is web editor for Window & Door Magazine. Contact her at wvardaman@glass.org. 

Social Media Trends to Put into Practice in 2018

According to James Mulvey, senior social media strategist, Hootsuite, there are three main challenges for businesses utilizing social media in 2018. They are: the continuing decline of unpaid, organic reach; keeping pace with social network innovation; and validating the worth of existing…