Marketing is more than posting to Facebook once a week and doing some ads here and there. Marketing is every single way that you present your product and your business. So here's a checklist to get you started.
The pandemic has increased the risk for every business with many experiencing shocks in both supply and demand. As factories continue operating through the pandemic and beyond, how will businesses navigate these wider risks, specifically with an eye toward supply chain resilience?
In the FGIA Education Department, we talk about the labor shortage and continuing education all the time. But another integral facet of education that doesn’t always get as many headlines is the importance of leadership skills.
Last week’s FGIA Virtual Annual Conference was packed with information for the fenestration and glazing industries, and covered everything from economics to safety to design to codes and regulations, and more. Read on for some of the key residential takeaways from the event.
The National Fenestration Rating Council’s Linear Energy Analysis for Fenestration (LEAFF) new simulation methodology aims to reduce the amount of time required to conduct simulation testing, streamline the certification process and empower manufacturers to advance the continuous improvement of fenestration products.
Video lets you easily illustrate and bring to life the before-and-after transformation in a home when you install new doors and/or windows. YouTube can be the perfect place to promote that transformation to your target audience.
While 2020 came to an end, the start of 2021 has not looked much different just yet―but I am remaining patient because, thanks to the breakthroughs happening worldwide in terms of vaccine distribution and therapeutics, the light at the end of the pandemic tunnel appears visible. This hopefully means that 2021 will be a better year for all, including the industry.