Why Most Glass, Window, and Door Companies Get AI Wrong
Leaders assume AI requires million-dollar projects. The truth is that small, practical AI and visibility systems create a major advantage and move companies from best-kept secret to unmistakable first choice.
Bottom Line: 4 AI and Visibility Wins You Can Have Now
- Content Creation. Turn your expertise into LinkedIn posts, blogs, and articles without burning hours you don’t have.
- Research Automation. Prep for prospect calls or trade shows in minutes instead of hours.
- Communication Enhancement. Draft follow-up emails and messages in your own voice so you stay in front of buyers.
- Customer Service. Use AI voice agents to answer calls after hours, book appointments, and stop lost leads.
Many glass, window, and door companies assume AI requires massive budgets, complex systems, and years of implementation. So, they sit still. Owners and leaders are curious about AI, but paralyzed by complexity. They assume AI is out of reach, so they do nothing.
The truth is that those companies are not wrong about those million-dollar moonshot projects being out of reach, but they are not where companies should start. The real advantage comes from small, measurable wins that compound into competitive strength.
The Paralysis That Is Costing Business
Our industry has never been known for being tech-savvy. Now, many assume AI is too complicated or too expensive. That mindset kills opportunity.
Meanwhile, companies that are getting AI right are building foundations first. They are using AI and visibility systems as shortcuts for the work they already do, learning how it fits their business, and preparing for bigger plays later.
This data from Salesforce proves it:
- 83% of sales teams with AI saw revenue growth last year compared to 66% without
- 92% of service teams using AI report cost reductions
- 74% of CFOs believe AI agents will both cut costs and drive revenue
These numbers show what happens when companies take action with AI.
Case Study: two real-life examples of AI in action
The After-Hours Advantage
Picture this: a prospect calls at 6 PM on a Friday. Your competitor’s phone goes to voicemail. Yours connects them to an AI voice agent that answers questions, books an appointment, and sends your team an alert.
Who do you think they will choose?
This is not theory. Here is what Jos Zamzow, owner of a 12-store retail chain, said about using an AI voice agent in his business: “In the process of using it, we were tickled. We laughed out loud at some of the things our AI voice agent could answer. It was far better than an entry-level employee, and it never misses a call.”
Jos uses this system every day across his stores. The result is fewer missed calls, faster responses, and happier customers. That is the After-Hours Advantage in action.
Follow-up systems that capitalize on leads
After industry events, many companies end up with stacks of business cards and notes. Then nothing happens.
AI and visibility systems can fix this. They can:
- Draft personalized follow-up emails and videos.
- Sort conversations by priority.
- Push the best opportunities straight into your sales pipeline.
The metric that matters is not how many people you met, but how many moved forward in your sales cycle.
A Practical Roadmap
AI is not about big budgets or massive teams. It is about starting with small steps that build momentum. Here is a simple four-week path:
Week 1: Use AI to create one LinkedIn post about your expertise or a customer win.
Week 2: Try research automation for your next prospect call.
Week 3: Use AI to write one follow-up email in your own voice.
Week 4: Explore how an AI voice agent could give you the After-Hours Advantage and make sure every call is answered.Each step builds on the last. Each one moves you closer to being seen, being known, and being chosen.
The question is not whether you should use AI and visibility systems. The question is whether you will stay stuck in misconceptions or start building your foundation with practical applications.
The companies that move now will create the After Hours Advantage. They will capture leads while competitors sleep, build visibility where buyers are already looking, and transform from the best-kept secret in their category to the unmistakable first choice.
The competitive advantage is there for the taking. The ones who seize it first will define the next chapter of the industry.
