Viwinco Windows unveiled its new logo to coincide with upcoming large-scale projects and the recent transition to Viwinco’s 2nd generation of leadership.
“It is essential to invoke a more-modern feel that continues to reflect our family-oriented fundamentals that we hold strongly,” says Maria Duncan, Viwinco's marketing and creative director. “In the logo, the roof sitting above the Viwinco name signifies that a home is not fully complete without windows. While windows are just a single building component of a home, they are what ties everything together.”
As the name ‘Viwinco’ is commonly mispronounced, a two-tone color scheme is used on VI-WIN-CO to provide a subtle way to help pronounce it correctly. Viwinco's marketing department and upper management designed the logo, which is intended to work across digital and physical platforms.
The transition to the new logo will be a gradual process as the company phases out the old logo. The new Viwinco branding will be featured on its marketing material, including literature, website and social media accounts, as well as on Viwinco's new fleet of trucks and new website currently in development.
