Last week, the Window & Door Manufacturers Association brought together industry stakeholders and members of Congress, agency leaders and political strategists for its signature policymaking event. The lineup of speakers included representatives from the U.S.
Regular readers of my articles know I have a one-word answer for any small business looking to improve search engine optimization: content.
It's really that simple. Yes, you can do many other things to improve your window and door website's SEO, but nothing matters more than content. Many say content is king—I think it's the entire royal court. Nothing makes the search engine "spiders" happier than websites that are rich in original, relevant content and that organically include top-performing keywords for, in our case, windows and doors.
In the recent months, there have been several opportunities for Energy Star partners to have their voices heard. In May of 2017, the Environmental Protection Agency invited public comment on existing regulations pursuant to Executive Order 13777, Enforcing the Regulatory Reform Agency.
Last week, I attended Glass Processing Automation Days in San Antonio. Organized by FeneTech and supported by the National Glass Association, the event is focused on the glass side of our world. But there was still a ton of great information about integrating automation that applies directly to our industry.
For more than a decade, search engine optimization has been the headline topic for businesses trying to boost their website rankings. But the SEO techniques that worked 15 years ago do not work now, and many of them can actually diminish organic search rankings on major search engines (such as Google). Those window and door websites that still employ outdated SEO practices are really just placing a big anchor around local search rankings.
As the housing market crashed in 2008, I was in the early days of my career in construction-related publishing. Despite entering the workforce—and the construction-related workforce at that—at arguably one of the most tumultuous times possible, I somehow weathered the Great Recession with my job intact.
According to James Mulvey, senior social media strategist, Hootsuite, there are three main challenges for businesses utilizing social media in 2018. They are: the continuing decline of unpaid, organic reach; keeping pace with social network innovation; and validating the worth of existing strategies.
Here are five trends to implement in 2018, according to Amber Naslund, senior director, industry leadership, Hootsuite.
Last year, Google declared that if it discovered any “review gating” by businesses after April 12, 2018, any reviews posted after that date could be eradicated. Review gating is when companies put together a system that gets potential reviewers to reveal whether they want to post a positive or negative review. If they select the positive route, the reviewer is sent straight to a place where they can leave a review. If they select the negative route, they are effectively detoured away from posting a review, forcing the reviewer to contact the business directly instead.
I’m sure you’ve experienced a customer who says they want their home to ‘have a more modern feel,’ then goes on to describe a classic window or door. So, what does the customer really want? Here is an opportunity to provide something of value: professional advice about trends that will enhance the value of their home with modern features that make life a little easier.
One of our member companies recently reached out to our staff to gain some insight on the lack of building code enforcement in Puerto Rico. The member told us the problem existed before the hurricane but is worse now. He also expressed frustration over competing with other companies that regularly violate code.