Miter Brands recently unveiled its refreshed brand identity and vision for PGT Windows and Doors. PGT Windows and Doors launched in 1987 and has undergone subtle changes to its logo, visual identity, and overall brand positioning over its history.
“Since 1947, Miter Brands has been a trusted leader in residential windows and doors, serving both the new construction and replacement markets with a diverse portfolio of brands,” said Anita Holman, VP of Brand and Channel Marketing at Miter Brands. “The rebrand further demonstrates PGT's commitment to unmatched service, exceptional quality, and total dedication to customer satisfaction as we build the most valued window and door brand in America. We are excited for the industry and homeowners to experience the continued evolution and growth of PGT.”
PGT will continue to emphasize its high-performance glass technology. This includes offering impact-rated products engineered to meet the architectural and code requirements of coastal communities.
Changes to brand identity
The company’s new core purpose, “Framing home in a new light,” reflects how PGT products offer freedom from the worries of Florida living. PGT products protect against storms while refining homes. PGT also provides dedicated service and local expertise.
In addition to a new core purpose, PGT has introduced revitalized brand pillars — experience is everything; engineered for here; every detail, every day; and confidence to create.
The refreshed logo capitalizes on strong brand equity and presence, with the new wordmark celebrating the heritage and recognition of the PGT name. The primary color palette represents the company’s key branded colors, including Miter Brands red, midnight blue, royal blue, onyx black, and shadow grey.
“At Miter Brands, red is more than a color,” said Debbie Bondonzi, Brand Marketing Manager-PGT at Miter Brands. “It’s a pledge to serve every dealer and their customers at the highest levels. We’ve combined our Florida expertise with Miter Brands’ proven reliability to ensure timely, high-quality results every time. While the brand’s color is changing, the value of PGT is not. We look forward to continuing a legacy of people-first business and delivering our customers the promise of worry-free living.”