Miter Brands announced it has introduced a new era for Western Window Systems with a refreshed brand identity, positioning, and name. Now known as Western Architectural Openings, the brand is elevating its position from high-end manufacturer to experience-driven, luxury window and door brand.
What company leadership says
“Western has always been known for pushing the boundaries of design and performance," says Crystal Perez, Brand Manager for Western Architectural Openings. "This rebrand better reflects who we are today and where we're headed as a brand. As Western Architectural Openings, we'll continue helping customers bring their architectural visions to life through exceptional design, craftsmanship, and service."
Refreshed brand
Guided by its core purpose, "Widen Your Horizon," Western Architectural Openings reinforces its position in luxury large-format glass walls, doors, and window systems. Every Western moving glass wall and window system is made to order in America.
As part of its brand evolution, the manufacturer also introduced four brand pillars, including:
- Design Unconfined — Encouraging individuals to embrace their ambitious vision with customized moving glass walls, doors, and window systems designed to create without restraint.
- A Passion for Precision — Engineered with intention and ingenuity to deliver enduring performance, impressive scale, and impeccable fit and finish.
- Crafted Around You — A curated experience with personalized service for solutions that match your vision and exceed expectations.
- Driven to Defy — Born with innovation in its veins, Western Architectural Openings is driven to challenge expectations and explore new possibilities in design, performance, and service.
Complementing the brand transformation is a refreshed logo. Drawing inspiration from the concept of a “third place”, an environment that exists between indoors and outdoors, the new logo features a pattern of intertwining planes that form a mark.