Therma-Tru's 2021 Therma-Tru Virtual Experience is designed to allow building professionals to explore a collection of new products. This interactive learning experience, which launched one week prior to IBSx, explores new products inspired by three design trends: Refined Simplicity, Modern View and Eased Elegance.
“Now more than ever homeowners are looking for products that meet the current design and lifestyle trends that allow them to feel truly at home,” says Mark Ayers, senior vice president of marketing and product development at Therma-Tru Corp. “Based on in-depth research, we aligned our new products around these trends to meet consumers’ functionality, durability and design needs.”
Refined Simplicity: This trend is inspired by Scandinavian and Japanese design aesthetics blended with American Farmhouse style, according to the company. Among Therma-Tru's products inspired by this design trend are: Fiber-Classic Mahogany Collection Craftsman-lite Shaker doors and sidelites, and new Smooth-Star options featuring EnLiten flush-glazed designs provide streamlined, purposeful style.
Modern View: The Modern View trend features Art Deco details while Mid-Century Modern blends with new-century styles. Therma-Tru’s new Classic Craft Visionary Collection Walnut-grained flush doors with linear engravings, direct set sidelites and Reeded glass fit in this design trend.
Eased Elegance: The Eased Elegance trend mixes relaxed design cues with historic origins. Therma-Tru’s new Classic Craft Founders Collection Mahogany-grained common arch doors and new options for Smooth-Star doors fit in this design trend.
The virtual experience also visits the launch of the reimagined Classic Craft premium series of doors with three curated collections.
“The Classic Craft product line has undergone some major reconstruction – and for good reason,” says Ayers. “As homeowners and trade professionals grow more and more design-savvy, the new Classic Craft series makes it easier for them to find the on-trend entryways they seek to enhance their homes.”