Google My Business is a free online tool that is super easy to use and can help increase any business’s online marketing performance. Still, many companies have yet to claim their business profile on Google.
To put this awesome online marketing tool to work, click here. From this page, users can claim a business and, at the very least, make sure everything on the company’s page is accurate. The next step is to complete an entire profile and update it regularly. This can drive up engagement rates, help profiles (and webpages) appear higher in the search results, and persuade more people to click on the company.
A complete profile includes accurate business names, contact information and addresses, website links and a phone number. These are the minimum bits of information consumers expect to see in any online business profile. Users can go a bit further and stand out from the crowd by including any information that may be beneficial to customers, including hours of operation and directions to a physical location.
Google also allows businesses to upload images. Choose a PNG or JPG image that says something about your business and is at least 720 X 720 pixels, though higher-quality images are even better. Users can add more images to their profile via Google Posts, which also allows for text and links. This is a great place for window and door companies to show off their work, their friendly staff or their products.
Taking it a step further, those that want to add a how-to, tip or even a digital walk-through of their showrooms or of a project can add short videos to their page. Videos are great for appealing to homeowners and provide your SEO some extra pep.
Updating a Google My Business page does take some time, but most companies find it takes less than 10 minutes per day on average—which is more than a fair trade for all the online marketing benefits this free Google profile affords.