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Marketing

Market Like You Mean It

Marketing is more than posting to Facebook once a week and doing some ads here and there. Marketing is every single way that you present your product and your business. So here's a checklist to get you started.

3 Ways to Leverage YouTube for Your Business

Video lets you easily illustrate and bring to life the before-and-after transformation in a home when you install new doors and/or windows. YouTube can be the perfect place to promote that transformation to your target audience.

How Video Can Help Launch New Products

How to successfully launch a new building product in the midst of COVID-19.

4 Branding Considerations for the Current Market

Kantar Media hosted a webinar series regarding COVID-19’s impact on the retail market. In the initial webinar, David Morcotte, SVP for Kantar, offered tips for how brands can respond and be upfront during this time.

The Power of Words

Powerful language—content that conveys your message quickly and appropriately and helps the reader see your products and services at work in their lives—should be the aim of all your marketing content.

Helping is the New Selling

How to leverage Instagram and LinkedIn for sales and marketing.

How to Leverage Instagram and LinkedIn for Sales and Marketing

Marketers are tasked with finding new ways to get in front of potential customers and communicating messages that resonate. And, with people remaining home under coronavirus-induced shelter-in-place orders, organic reach is incredible right now. More people than ever are online and the time is ripe…

Five Steps to a Comprehensive Social Media Strategy

Being social with consumers online helps potential customers see your company as one that is run by caring, accessible people, and that inspires trust that can lead to sales. Social media marketing is a must to compete online today. But, window and door companies without a comprehensive strategy…

Intent and Awareness

You probably already know that search engine optimization and social media aren't optional in today's market. But do you know some of the most important considerations that go into home improvement marketing via these channels?