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Marketing

What Are Google Web Stories, and Do You Need Them?

If you're getting great engagement with "stories" on social media, or if you have products and services that lend themselves to visual marketing, Google Web Stories might be the next online marketing frontier for your business.

4 Tips to Maximize Your Social Media Strategy

Social media is part of doing business in today’s digital environment. Managed strategically, social media can transmit new information and reinforce the positive image you’ve worked diligently to build with your customers, suppliers and other audiences. Crystal Window & Door Systems offers…

Virtual Sales Are Here to Stay

The virtual tools companies adopted to maintain business continuity during the coronavirus are here to stay.

3 Tools to Leverage Your Instagram Business Account

Having a robust social media presence is key to furthering awareness of your brand, gaining customer leads and getting more clicks to your website. However, as social media platforms change, so do their features. Specific to Instagram Business accounts, here are some tools you already have…

Can Houzz Help Manufacturers with Marketing?

The pandemic has made digital marketing and sales a must for most companies, and resulted in many people investigating online platforms they had not used in the past. Recently, podcast hosts Zach Williams and Beth PopNikolov of the “Smarter Building Materials Marketing” podcast, sat down to address…

Market Like You Mean It

Marketing is more than posting to Facebook once a week and doing some ads here and there. Marketing is every single way that you present your product and your business. So here's a checklist to get you started.

3 Ways to Leverage YouTube for Your Business

Video lets you easily illustrate and bring to life the before-and-after transformation in a home when you install new doors and/or windows. YouTube can be the perfect place to promote that transformation to your target audience.

How Video Can Help Launch New Products

How to successfully launch a new building product in the midst of COVID-19.

4 Branding Considerations for the Current Market

Kantar Media hosted a webinar series regarding COVID-19’s impact on the retail market. In the initial webinar, David Morcotte, SVP for Kantar, offered tips for how brands can respond and be upfront during this time.

The Power of Words

Powerful language—content that conveys your message quickly and appropriately and helps the reader see your products and services at work in their lives—should be the aim of all your marketing content.