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Marketing

4 Branding Considerations for the Current Market

Kantar Media hosted a webinar series regarding COVID-19’s impact on the retail market. In the initial webinar, David Morcotte, SVP for Kantar, offered tips for how brands can respond and be upfront during this time.

The Power of Words

Powerful language—content that conveys your message quickly and appropriately and helps the reader see your products and services at work in their lives—should be the aim of all your marketing content.

Helping is the New Selling

How to leverage Instagram and LinkedIn for sales and marketing.

How to Leverage Instagram and LinkedIn for Sales and Marketing

Marketers are tasked with finding new ways to get in front of potential customers and communicating messages that resonate. And, with people remaining home under coronavirus-induced shelter-in-place orders, organic reach is incredible right now. More people than ever are online and the time is ripe…

Five Steps to a Comprehensive Social Media Strategy

Being social with consumers online helps potential customers see your company as one that is run by caring, accessible people, and that inspires trust that can lead to sales. Social media marketing is a must to compete online today. But, window and door companies without a comprehensive strategy…

Intent and Awareness

You probably already know that search engine optimization and social media aren't optional in today's market. But do you know some of the most important considerations that go into home improvement marketing via these channels?  

How to Win at Marketing

Last week, I wrote about how Brian Elias has the whole marketing arena figured out in our remodeling space. I also laid out the six functions that businesses need to figure out in order to thrive, noting that almost nobody figures out the marketing side of the business.

Six Keys to a Thriving Business

I’ve met exactly one marketing genius in the remodeling industry since I began specializing in remodeling marketing in 2005. His name is Brian Elias, the charismatic owner of Hansons Windows in Detroit. He’s built an impressive business somewhere in the neighborhood of $70 million a year—not by…

Google My Business Page

Google My Business is a free online tool that is super easy to use and can help increase any business’s online marketing performance. Still, many companies have yet to claim their business profile on Google.