Alside Survey Reveals Top Reasons Homeowners Would Consider Replacing Windows
A brand of Associated Materials, Alside commissioned a national survey, conducted online by The Harris Poll, to learn the most common reasons house/apartment/condo owners would consider replacing their windows, along with other valuable insights into the window purchasing experience. The survey polled more than 1,300 house/apartment/condo owners across the United States.
Survey findings
Topping the list of reasons they would consider replacing windows is to
- enhance energy efficiency (36%),
- followed by damage (29%),
- moisture mitigation or leakage (12%),
- part of a larger home renovation (9%),
- alleviate ongoing maintenance needs (6%),
- and aesthetics (5%).
House/apartment/condo owners only had a slight difference of opinions among the four regions of the U.S.; Northeast, South, Midwest and West.
Enhancing energy efficiency was the top contender that homeowners selected to save costs and reduce their carbon footprint. However, one age group did not agree with the majority: nearly half of 18- to 34-year-olds (45%) said damage was the number one reason they would consider replacing windows.
What Associated Materials says
"Window replacement continues to be a popular home improvement project, and it's not hard to see why," says Adam Copel, windows business director, Associated Materials. "Not only does replacing windows enhance a home's energy efficiency and curb appeal, it also can increase its overall value. We expect to see continued growth in this sector as homeowners seek to save on energy costs and invest in their properties. Consumers have a lot of options, including Mezzo Windows, which are designed to help homeowners improve the energy efficiency of their homes with several configurations that meet stringent Energy Star requirements."
The survey also asked house/apartment/condo owners how they would choose a contractor if they were considering replacing windows. Word-of-mouth/family or friend recommendation and best price (each 28%) tied for the top spot, followed by high rating online (22%), product selection or brands available to them (14%), and advertisements or other promotions (4%). Males and females, however, did not agree on the top quality that drives their contractor choice: females lean more toward word-of-mouth recommendation, while the best price drives males' purchasing decision (33% and 27%, respectively).
Finally, Alside wanted to know if house/apartment/condo owners know how long their windows should last. Nearly a third (32%) think windows should last more than 20 years before needing replacement.
