Cornerstone Building Brands Helps Build Affordable Housing during COVID-19
November 12, 2020
Cornerstone Building Brands extended its Connecting Communities initiative, which helps build affordable housing with families during the COVID-19 pandemic.
In addition to donating $275,000 in building products through its Home for Good project, Cornerstone Building Brands is asking the public to share its #ConnectingCommunities video on social media and the company will donate $25 per share, up to a total of $50,000, to Habitat for Humanity’s Homes, Communities, Hope + You campaign, a network-wide fundraising initiative that will support Habitat’s work worldwide.
“Giving back to communities where we live, work and play is core to Cornerstone Building Brands’ purpose, and throughout the COVID-19 pandemic, we’ve focused our efforts on continuing this support,” says James S. Metcalf, chairman and CEO, Cornerstone Building Brands. “The Connecting Communities campaign builds on our long-standing, purpose-driven commitment to help address the need for affordable housing across North America – an issue only exacerbated by the economic impact of the pandemic.”
“A stable home is incredibly important for a family’s health,” says Julie Laird Davis, vice president of corporate and cause marketing partnerships for Habitat for Humanity International. “When families are paying too much for their homes and have to forego basic necessities in order to make ends meet, they are put in the position of making difficult decisions on a daily basis. We’re thankful Cornerstone Building Brands has partnered with us in our efforts to build safe, affordable homeownership with more families.”
Through its Home for Good project, Cornerstone Building Brands has helped build more than 500 affordable homes since 2016 and aims to provide products for 100 additional homes by June 2021.
“Everyone can help,” says Metcalf. “Visit CornerstoneBuildingBrands.com/connecting-communities and share our video on social media using the hashtag #ConnectingCommunities. For every share, Cornerstone Building Brands will donate $25 to Habitat for Humanity.”