Energy efficiency is a primary driver in home buyer preferences, according to research from the National Association of Home Builders. In summer 2020, NAHB surveyed more than 3,000 home buyers, both recent and prospective, on the types of features they prefer to have in their homes, including eco-friendly components and designs. Top features included:
- Energy Star-rated windows and appliances
- Efficient lighting that uses less energy than traditional bulbs
- Energy Star rating for the whole house
"There are a wide range of green features that buyers feel are desirable," says Paul Emrath, VP of surveys and housing policy research at NAHB. "Energy efficiency, though, tops the list of what they most want."
The majority of buyers prefer to go green when provided the option, such as incorporating passive solar design (60 percent) and durable materials (66 percent) into their homes. Buyers are also willing to invest in features that help lower their utility bills, with the average buyer willing to pay as much as $9,292 more upfront for a home to save $1,000 annually on utility costs.
Buyers are generally willing to spend more on green certifications as well, including more than $2,000 upfront for a home certified to an above-code standard for health and wellness-features that have becoming increasingly important in the wake of COVID-19.
"We're doing a lot more in our homes now," says Brandon Bryant, founder of Red Tree Builders, a green home building company in Asheville, North Carolina. "So in turn our homes need to do a lot more for us."
Additional home buyer preferences and details are included in NAHB's upcoming report, What Home Buyers Really Want (2021 edition).