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Secrets of AI-Driven Marketing: How to Work Smarter, Not Harder

Finding success through AI collaboration

You can’t throw a rock at the interwebs without hitting a new AI tool promising to revolutionize your business. But what’s all the hubbub? And why are these robots trying to take my job? 

The current digital landscape is constantly evolving, and incorporating the power of artificial intelligence (AI) in marketing has become a popular topic of discussion. It seems like there's a new AI tool popping up every day.

Here’s the main takeaway: AI will not take your marketing job, but the marketer who learns how to use AI will. AI in marketing is not a far-fetched concept; it's a tangible reality that can help you work smarter, not harder. But it still needs you.

With that in mind, let's delve into the practical benefits of AI in marketing. 

(But wait— for fun, let’s have AI write this as different personas. Because, why not?)

Lindsey Rowe ParkerAI allows you to target marketing through customer data analysis

[Hey AI, write this section as a motivational speaker. Create a pic of “me” speaking to a crowd.]

Let me share with you a game-changing concept that will ignite your marketing endeavors and set your audience on fire with excitement. Picture this: AI, your trusted marketing sidekick, delving into the vast realms of customer data and preferences. It's like having a brilliant detective on your team, uncovering invaluable insights that allow you to craft highly customized marketing campaigns that resonate deeply with your target audience.

P personalization has the potential to transform your marketing game into a powerhouse of connection and engagement. So, my friends, let us delve into the minds and hearts of our audience, crafting experiences that make them feel seen, heard, and understood. With AI as your ally, the possibilities are endless. The time for personalization is now, and together, we will forge unbreakable bonds with our audience.

Lindsey Rowe ParkerAI can uncover hidden patterns, trends and correlations

[Hey AI, write this section as a pirate. And Jack Sparrow me.]

Avast, me hearties! Listen up and heed me words.  Data be the lifeblood of success. AI can help ye analyze vast amounts of data with the speed of a cannonball. Like a savvy detective, AI uncovers hidden patterns, trends, and correlations that may go unnoticed by human analysis alone. Armed with these valuable insights, ye can make data-driven decisions that propel yer marketin' strategy forward.

Lindsey Rowe ParkerAI can take over repetitive tasks

[Hey AI, Some days I feel like I am battling against time. Write this next section as Star Wars. And give me a light saber.]

In a galaxy brimming with boundless opportunities, managing a small business demands the finesse of a skilled Jedi. But fret not, for a powerful ally has emerged from the depths of the Force—AI-powered automation. This technological marvel serves as a trusted droid, relieving us of repetitive tasks that once burdened our mission. As the Force flows through the circuits of automation, time bends to our will, and our energy is renewed. Together, we navigate the vast expanse of the business cosmos, transcending the limitations of mundane tasks.

Lindsey Rowe ParkerFind success through collaboration with AI

[Hey AI, I’ve made my point. Let’s bring it back to something more usable, write this section as friendly and conversational. Your image generation could use some work, I’ll use my own photo for this one, thanks.]

AI is not here to replace your marketing expertise; it's here to collaborate with you. By working hand in hand with AI, you can unlock new levels of productivity, creativity, and efficiency. Think of AI as a valuable resource that provides real-time suggestions and insights to enhance your decision-making process, ultimately improving the effectiveness of your marketing efforts.

AI Tools to try for writing, digital advertising, creating landing pages, and more

Well, so glad you asked! Part of mastering any new tool is getting in and getting your hands dirty. Same with using AI tools. Here are some to play around with. 

  1. Chat GPT (the one you’ve probably heard of) to create text, image or video.
  2. Jasper AI for copywriting
  3. Surfer SEO for SEO content writing
  4. Zapier for automating tasks
  5. Chatfuel for chatbots
  6. for digital advertising
  7. Headlime for landing pages
  8. Browse AI for scraping web pages
  9. DALL-E image generator
  10. Brand24 for media monitoring
  11. D-ID for creating training videos

AI is a tool in your marketing toolbox. By mastering it, you gain a competitive advantage in the ever-changing digital landscape, how you connect with your target audience, leverage data, and enhance your marketing efforts. 


Lindsey Rowe Parker

Lindsey Rowe Parker is the marketing director at Rowe Fenestration and the NAWIC Sacramento Marketing Chair.