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The Value of Color

Use the appropriate paint codes to ensure the correct color accuracy when ordering finishes for windows, doors and other architectural aluminum products

When selling a house, real estate agents have lots of tips to nudge up the value. Fully open or remove window treatments to showcase the light and view. Remove all but the most essential furniture to make rooms seem more spacious. Bake cookies or bread ahead of an open house to entice and comfort prospective buyers.

Color choices also can significantly impact a home’s sale price. According to research conducted in 2021 by, homes with black or charcoal gray front doors could sell for $6,271 more than expected, which was the highest sales premium of all the room and color combinations analyzed.

Whether searching online or in person, contrasting colors command more attention and add visual interest to a home. For houses with white, beige and light gray siding, consider painting doors and window trim in darker colors. For brick red, aged cedar, slate stone and other heavy masonry, choose a bright white or light green to give prospective buyers a reason to stop and look more closely.

People see color slightly differently depending on the number of photoreceptors on their retinas and how their brains interpret the optical signals. Color can seem to change with the light or when placed next to other colors and materials. When selecting a color, remember that what you view online may look different on a home’s finished windows and doors.

Make sure you get the right color for your project by using the appropriate paint codes when ordering your finish for windows, doors and other architectural aluminum products. Be aware that two paints with the same name can be completely different colors depending on the manufacturer. For instance, “Hartford Green” could serve as the name for at least 50 different paint codes. Therefore, it is important to use paint codes over color names.

Color names like “Sierra Tan,” “Light Seawolf Beige” and “Sage Brown” may be easier to remember and more illustrative than “LT621,” “LT614” and “LT620,” but relying on color names can be a risk. Paint and finishing codes are usually composed of both letters and numbers. Each letter and number within the code has a certain meaning related to the color, tint, gloss, primer or topcoat. Color names, on the other hand, are only descriptive guidelines.

As with passwords and other important information, one incorrect number or letter within a code can completely change not only the color, but also the result. Accuracy is a vital element of quality assurance. Remember to check, and double check, that the code has been entered correctly.

When the color is custom or otherwise critical to your project, consider ordering a sample swatch chip to confirm approval with your client before placing your order. It’s always better to take the time and make adjustments before the material is being finished or after it’s installed.


Tammy Schroeder Linetec

Tammy Schroeder

Tammy Schroeder, LEED Green Associate, is the director of marketing at Linetec, Tubelite and Alumicor brands. With more than 20 years of experience in the finishing industry, she serves as an industry educator on high-quality, high-performance architectural finishing and services. She can be reached at