Skip to main content

Video Introductions

Video is not a fad. It is no longer a “nice-to-have” addition to your business. Video is highly relevant now and it is the key to the future.

Consider that, according to the Cisco Visual Networking Index: Forecast and Methodology, 2016–2021, “every second, a million minutes of video content will cross the [global internet] by 2021.” Those that want to stand out from competitors must integrate video into sales and marketing pipelines.

Using video to market your business is a step that many companies have already taken, but using it to accelerate and improve the buying process hasn’t been as natural a leap. This is why it’s a potential game-changer for those who embrace it.

Using video to bridge the gap between office communications and the in-field sales team is an extraordinarily powerful feature, even though sending a video introduction to a potential client is a fairly simple idea. Still, it gives the client a face, name and even a voice with which they can connect to the meeting in the calendar. It transforms a cold meeting into a warm interaction and speeds up the creation of trust.

To give the client a strong first impression of your company and the sales rep and to catapult your credibility, all you need to do is grab your cell phone and get going. Because it’s not something that other companies are doing right now in our space, you can create a wow-factor with very little effort and zero tech.

Editor’s Note: Ready to get started? Text WindowAndDoor to 44222 to get exclusive access to a Video Introduction Scripting Worksheet. This tool has been used by hundreds of people to create short, powerful intros that transform trust into sales. And, click here for more tips on creating a video introduction.  


Madeleine MacRae

Madeleine MacRae

Madeleine MacRae is founder and owner of MM MacRae Coaching & Consulting, where she brings her clients real-world experience from working for over a decade with contractors, dealers and manufacturers in the home professionals industry. She can be reached at Opinions expressed are the author's own and do not necessarily reflect the position of the National Glass Association or Window + Door.