As the country prepares to celebrate the 250th anniversary of the signing of the Declaration of Independence this July, 84 Lumber is launching its Building America250 campaign, a company-wide tribute honoring the past, present and future of the industry that built America.
A play on the company’s mission of Delivering the American Dream, Building America250 will engage customers, vendor partners and associates through a series of stories and initiatives throughout the year, commemorating America’s 250th anniversary.
“For 70 years, 84 Lumber has supplied the materials and expertise that have helped America build homes, businesses, and communities across this country,” says Maggie Hardy, owner and CEO of 84 Lumber. “Building America250 is our way to highlight that legacy and say thank you to those whose hard work and commitment have helped shape the American dream.”
Campaign details
As part of the campaign, 84 Lumber has created a commemorative Building America250 logo. The logo debuted at the company’s booth at the International Builders’ Show in Orlando and will be featured at its annual awards banquet in March, as well as prominently throughout May during the company’s Operation Appreciation campaign, reinforcing the campaign’s focus on recognizing the people and partnerships that continue to build America.
The Building America250 campaign will include a series of initiatives highlighting the depth and impact of the construction industry across the country. Throughout the year, 84 Lumber will showcase the commemorative logo on associate uniforms and through social media and video content.
“We are proud to be an American company, built on the values represented by our red, white, and blue,” says Hardy. “As part of our 70-year history leading into America’s 250th birthday, we are excited to tell the stories of the people who continue to build this country year after year.”