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Associated Materials Commits $100 Million to Transformation Strategy

Associated Materials announced that as part of its ongoing transformation strategy, it has committed more than $100 million to investments in people, equipment, digital technologies and new ways of working. These investments are geared towards further strengthening the customer experience to align with changing market dynamics, meeting the needs of customers today and in the future, and positioning customers for the anticipated remodeling boom. The investments being made now will further upgrade and increase capacity across all Associated Materials’ major product categories, including vinyl windows and doors, vinyl siding and accessories, composite cladding and metal building products.

Investment highlights

  • Installing new state-of-the-art equipment in laser, camera and welding technologies. 
  • Launching industry-leading automated IG assembly to improve weather seals and increase operational efficiencies.
  • Implementing new siding technology for automated, in-process color reads. 
  • Accelerating the adoption of lean standards, streamlined processes and innovative approaches to enhance operational efficiencies and product excellence. 

What the company says

“A confluence of trends in the current housing market leads us to believe that people will be more likely to remodel their homes in the coming years,” says CEO James Drexinger. “We believe these investments will provide our customers with a competitive advantage to meet increased consumer demand for our products across the U.S. and Canada.” 

“We will be installing new lines, upgrading existing ones, and adding automated technologies,” adds Drexinger. “These investments are part of a long-term strategic move to meet the evolving demands of the market and the changing needs of our customers, assuring that they and us stay ahead of the curve and are ready for the future. Associated Materials is not merely adapting to change but embracing it. Our goal is to provide an amazing customer experience, focusing our efforts on enhancing their satisfaction. We are well positioned to lead the charge in shaping the future of the industry and positioning our customers for success in the forthcoming remodeling surge.”