Builders Respond to Affordability Challenges with Buyer Incentives and Innovative Designs

During New Homes Month in April, the home building industry is responding to market conditions by constructing homes that balance price and meet modern home buyer needs. According to U.S. Census Bureau and National Association of Realtors data, newly built homes are typically priced at or below existing homes, offering buyers more options in today’s challenging housing market.

“Homeownership remains a cherished ideal for families across the country, and builders are stepping up to make homes attainable,” says NAHB Chairman Bill Owens, a home builder and remodeler from Worthington, Ohio. “We will continue working with policymakers at every level of government to address supply-side challenges and seek regulatory relief that affects housing affordability."