Cornerstone Building Brands Names Country Music Trio Lady A as Home for Good project Ambassador
Cornerstone Building Brands Inc. named Grammy Award-winning country music trio Lady A as its 2024 Home for Good project ambassador.
Continuing its commitment to building stronger, more sustainable communities, the company is also renewing its eight-year partnership with the global nonprofit Habitat for Humanity, pledging to donate building products valued at half a million dollars and facilitating home builds and volunteer efforts to help build and remodel affordable housing across North America.
What the company says
“We are thrilled to team up with Lady A and renew our partnership with Habitat for Humanity through our Home for Good project,” says Rose Lee, president and chief executive officer of Cornerstone Building Brands. “Making homeownership more accessible for families at all income levels is central to our company’s vision and purpose of positively contributing to the communities where people live, work and play.”
Lady A partnership to bring awareness to lack of affordable housing
By joining forces with Lady A’s Dave Haywood, Charles Kelley and Hillary Scott, Cornerstone Building Brands hopes to bring more awareness to the affordable housing crisis. The country music industry has been a steadfast supporter of the Home for Good project since its launch, featuring a new country music ambassador every year.
“I think we all have experienced how deeply music connects us,” says Lee about the continued tie-in with country music. “The country music industry ambassadors have helped us raise awareness for the need of affordable housing, enabling us to make a stronger impact while creating wonderful homes for families.”
Lady A's Hillary Scott added, “We’re delighted to be part of sharing the incredible work the Home for Good project does. Everyone deserves a safe, warm place for their family to call home. So, this project to help more people from all walks of life achieve their dream of having a home of their own truly resonates with us. We’re so proud to be partnering with Cornerstone Building Brands this year!”
The national housing crisis has reached historic heights, leaving many families without homes to call their own – something Cornerstone Building Brands believes everyone deserves. Steep interest rate hikes in 2023 continue to impact housing markets and affordability across the US, according to The State of the Nation’s Housing 2023 from the Harvard Joint Center for Housing Studies. Rising mortgage costs have pushed homeownership out of reach for millions of renters, evidenced by a 22% annual decline in the number of mortgages originated to first-time homebuyers in 2022.
Habitat for Humanity donation valued at $500,000 in 2024
Cornerstone Building Brands has donated more than $3.4 million in products and resources to help build or remodel more than 720 homes in 135 communities since the inception of the Home for Good project in 2016.
This year, Cornerstone Building Brands is donating vinyl siding, windows, metal roofing and accessories with an estimated fair market value of $500,000. Habitat for Humanity relies on the quality, affordability and ease of installation of these materials to build houses in partnership with families in need of safe, decent and affordable housing. In 2024, the Home for Good project is expected to support approximately 100 Habitat for Humanity builds.
“Housing is the foundation for strong families and communities,” said Tolli Love, chief development officer at Habitat for Humanity International. “Through the Home for Good project, Habitat and Cornerstone Building Brands are able to help even more homeowners build a place where their families can thrive. We are grateful for our continued partnership with Cornerstone Building Brands and look forward to seeing the impact of this year’s project.”
