DAP Earns National Design Honors for Dynaflex Ultimate Campaign and Spray Texture Packaging
DAP Global Inc., a manufacturer of home improvement and construction products, has received two 2026 American Inhouse Design Awards from Graphic Design USA. These are the company's first wins in the program, recognizing its in-house brand and creative teams.
DAP was recognized for two projects:
- DAP Dynaflex Ultimate — Integrated Marketing Campaign category
- DAP 2in1 Spray Texture — Packaging Design category
GDUSA's American Inhouse Design Awards program recognizes work by in-house designers and departments. The 2026 program marks the competition's 63rd year and includes selections from thousands of entries submitted by organizations in the corporate, educational, health care, nonprofit, government, and cultural sectors.
"There's a difference between good design and good design that's right for the brand. The best design reflects who the brand is, tells a story, and connects with the people it's meant to serve," says Tracy Myers, senior director of brand management at DAP. "I'm proud to see DAP recognized alongside organizations whose in-house teams are setting a high standard for creative in our industry. These awards reflect the talent, collaboration, and strategic thinking our teams bring to every project."
The Dynaflex Ultimate campaign covered packaging, print, photography, video, digital and social content, and sales materials. It used a black-and-gold design system and application photography tied to the product's all-weather performance and "Triple Action Advantage" branding.
"Our research and development team created something truly remarkable with Dynaflex Ultimate, pushing the performance of sealant technology further than ever before," says Steven Wright, design manager at DAP. "That challenged us to develop a compelling visual story worthy of the innovation and translate that performance into a distinctive and cohesive brand experience."
The 2in1 Spray Texture packaging redesign used typography, in-use photography, and color-coding to help customers distinguish between the product's Orange Peel, Knockdown, and Popcorn texture options in stores and online.
"This recognition is especially meaningful because it demonstrates the strength of in-house creative work," says Kim Jensen, art director at DAP. "Our teams' close connection to the products and the people who use them helps us create work that is visually compelling, practical, and responsive to real-world needs."
The work involved DAP's brand management, creative, photography, styling, video production, product marketing, and communications teams. Credited contributors include Tracy Myers, Katie Hathaway, Kim Jensen, Katie Badders, Omeed Nabavi, Adelyn Navarro, Steven Wright, Eliana Pisciotta, and Producers Agency.
The winning work is featured in GDUSA's 2026 Inhouse Design Awards showcase.
