The International Window Coverings Expo (IWCE) has announced its keynote speaker and education lineup for IWCE 2027, taking place March 14-16 at the Tampa Convention Center in Tampa, Florida. The 2027 education program brings together experts from across the window covering, design and business communities, with seminars and panel discussions covering finance, sales, leadership, design, color, marketing, AI, motorization, commercial shading, exterior shading, installation, workroom craftsmanship and more.
Headlining the program is keynote speaker Tracee Murphy, The Design Biz Therapist, presenting "The Human Advantage: Why Understanding People Is Your Greatest Competitive Edge." Murphy will explore how understanding human behavior and emotional intelligence can help professionals strengthen communication, leadership, teams and customer relationships. Additionally, Murphy will also lead "Conflict Without the Chaos: Turning Difficult Conversations into Stronger Relationships," focused on navigating challenging conversations while building trust and accountability.
2027 Speaker Lineup:
- Deb Barrett, Window Dressings — Design, trends, sustainability, AI and business
- Kim Boynton, 3/8 and Co., LLC — Exterior shading and outdoor living
- Elle Cole, Elle Cole Interiors — Color and luxury design
- John MacKenzie, Cronopower — Motorization and commercial shading
- Madeleine MacRae — Sales and leadership
- Roger Magalhaes, Shades In Place and Trading Up Consulting — Installation and measuring
- O'D McKewan, Smart Shade Services — Motorization and smart home automation
- Tracee Murphy, The Design Biz Therapist — Business and leadership
- Vince Nigara, Exciting Windows — Business growth and leadership
- Audra Tomme, Creekmore Marketing — Marketing, social media, digital strategy and AI
- Linda Tully, Tully Drapery Shop — Drapery, hardware, design and sales
- Vita Vygovska, Vitalia Inc. — Design and soft treatments
- Michele Williams, Scarlet Thread Consulting — Finance and business strategy
Additional panelists and industry experts will join the program throughout the event.
The 2027 seminar lineup is designed to address both the day-to-day needs of window covering professionals and the changes shaping the future of the industry. Attendees can choose from sessions focused on profitability and financial planning, sales, digital marketing and AI, luxury and color, motorization and smart home technology, exterior and commercial shading, measuring and installation, drapery and hardware, and emerging industry trends.
