Pella Corporation announced Emily Videtto as its next president and CEO, effective July 1, 2026. Videtto will assume the CEO duties currently held by Tim Yaggi upon his planned retirement.
What Pella leadership says
“On behalf of the board and shareholder family, I want to thank Tim for leading Pella through an extraordinary decade of growth, transformation, and long‑term value creation,” says Adam Farver, Chairman of the Board, Pella Corporation. “Under his leadership, the company strengthened its market standing and is well-positioned for the future. There is no one better than Emily Videtto to build on that momentum. Emily is a visionary leader who has been central to shaping Pella’s growth strategy and operating model. She brings deep knowledge of the business and industry, proven results, and an unwavering commitment to Pella’s customers, culture and people.”
“Pella’s last decade has been an incredible chapter of transformation. From the Board’s perspective, Tim is leaving Pella as a fundamentally stronger company — operationally, culturally, and strategically,” says John F. Lundgren, Lead Director of the Board. “Emily has been instrumental to this success and is well-prepared to step into the CEO role and lead Pella forward with continuity, discipline, and long-term focus.”
Videtto's experience
Videtto brings nearly a decade of leadership and success at Pella, most recently serving as president and COO. She played a pivotal role in revitalizing the brand, driving innovation, delivering quality and reliable delivery, and amassing a differentiated portfolio of brands. Her leadership as chief marketing officer and later as COO was marked by product launches and expanded distribution channels.
Before joining Pella, Videtto held progressive leadership roles at GAF, a roofing manufacturer, where she rose to the position of Vice President of Residential Marketing and New Product Development. She serves on the Board of Directors of American Woodmark, a publicly traded leader in cabinet manufacturing. Additionally, she serves on the Board of Directors for the Window and Door Manufacturing Association where she sits on the Executive Committee and served as Chair from 2024-2025.
“I am honored to lead a company I’ve grown with and deeply believe in,” says Videtto. “Our success is grounded in an ambitious growth strategy and a culture of bold caring, and I’m committed to carrying that forward while championing our broader purpose of providing great careers for our team members, exceptional experiences and innovative solutions for our customers and continued investment in the communities Pella serves.”
Yaggi's retirement
“After 10 years, I’m incredibly proud of what we’ve built and the team across our family of brands who made it possible. Emily has been a trusted partner and driving force behind our growth and operations. Her deep expertise, proven enterprise leadership and exceptional character, make her uniquely prepared to build on the momentum of the past decade and lead Pella confidently into the future,” says Yaggi.
Under Yaggi’s guidance, Pella strengthened its market leadership and financial performance — culminating in 2.5 times more revenue growth and four times more profitability improvement. His tenure was defined by investments in diversification, brand, innovation, strategic acquisitions and a commitment to customer experience. Yaggi’s dedication to long-term value creation, people and a winning culture fueled the company’s growth from 6,000 to more than 10,000 team members and earned Pella national recognition as a top employer and innovator.