Pella Corporation released its annual 2026 Trends Report, offering a view into how shifting consumer expectations, climate considerations and performance demands are influencing window and door decisions across the industry.
About the report
Developed by Pella's innovation, design and product teams, the report identifies four key trends shaping residential design and construction in the year ahead: Selective Retreat, Resilient Choices, Soulful Spaces, and Curated Where It Counts.
"Trends are truly a design response to our changing modern life," says Jenn Tuetken, Director of Innovation, Design and Brand Experience at Pella. "Our annual Trends Report translates cultural and industry signals into thoughtful design. This year's themes reflect a shift from what's trending today to what endures — windows and doors that support well-being, adapt to regional climate challenges, and play a meaningful role in modern everyday life."
The 2026 Trends Report draws on a wide range of inputs, including industry research, design and architecture conferences, macro trend forecasting and insights from Pella's product and field teams. Rather than focusing solely on aesthetics, the report connects broader societal and environmental forces to practical implications for window and door performance, materials, installation and customization.
Key takeaways from the report
- A growing emphasis on purpose-driven spaces that support focus, rest and daily rituals
- Increased demand for resilient, durable solutions that address climate, energy performance and long-term use
- A shift toward intentional customization, where personalization feels curated rather than overwhelming
- Greater recognition of the role windows and doors play in shaping comfort, protection, and connection to the outdoors
