Pella Simplifies Front Door Design with Curated Collection
June 9, 2020
Pella revamped its entry door collection by curating its most popular fiberglass and steel front door styles into a single portfolio: Pella Entry Doors.
“For homeowners, less is more. They don’t want more choices for the sake of having more choices. They want a simple and relevant selection of front doors that will stand the test of time," says Nicole Willits, product marketing specialist at Pella Corp. “With the streamlined offering featuring 25 panel styles and nine decorative glass options, Pella has done just that.”
The fiberglass and steel entry door collection is a result of market research that looked at ongoing trends and conservations with Pella customers and the company’s sales team, according to the company.
Pella’s panel and frame system is made of composite material with no exposed wood to prohibit moisture absorption and prevent rot. Built-in, hidden security sensors allow homeowners to use a smartphone app to monitor when their doors and windows are open, closed and locked. Pella also partnered with Sherwin Williams Design House to create a palette with 25 paint colors and eight prefinished stains homeowner can choose from.