Energy-efficient home renovation is emerging as a key solution to U.S. homeowners balancing a volatile housing market with a desire to boost curb appeal, according to a new survey by Jeld-Wen. The "Opening Doors" survey finds that style, safety and comfort rank among the top five reasons to upgrade doors.
Survey says
The survey found that, given the current real estate landscape, more homeowners say now is a good time to renovate or remodel a house and that energy efficiency is a key motivator for those looking to replace or install new exterior doors.
Despite trying to limit overall spending due to economic pressures, nearly half of respondents (47%) are willing to pay extra for a more sustainable or eco-friendly product or service for their home—with most willing to pay for an upgrade that provides long-term cost savings (74%). In addition, three out of 10 (30%) homeowners who are replacing or installing new exterior doors are doing so to increase their home’s energy efficiency.
While energy efficiency is top of mind for most consumers, the survey also revealed:
- Security is the most important characteristic of a front door, followed by durability. 70% of homeowners ranked security in their top three most important front door characteristics, and 65% ranked durability in their top three.
- Style, comfort and safety remain in the top five reasons for installing or replacing exterior doors year over year.
- Nearly nine in 10 homeowners say the front door is important for a home’s curb appeal.
JELD-WEN’s take on the data
“As the U.S. home improvement market is expected to hit record highs this year, we’re seeing homeowners prioritize low-lift updates that create a high impact,” says Jim Parello, vice president and general manager of doors for North America, Jeld-Wen. “Making investments in a home that will pay off in the long run is crucial, especially when it comes to energy efficiency. At Jeld-Wen, sustainability is at the core of what we do, and when it comes to door innovation, we continue to offer a breadth of product options that are stylish, durable and energy efficient.”
“Although many homeowners think primarily of wood when considering exterior doors, material science has advanced fiberglass and steel doors to home heroes,” says Jennifer Matson, vice president for doors product management, Jeld-Wen. “With energy-efficient strength, durability and security across a broad spectrum of stylish designs, glass types and finish options—fiberglass and steel doors can be both beautiful and functional.”
