WDMA Launches Initiative Around High-performance Windows, Doors and Skylights

The Window & Door Manufacturers Association launched a new initiative to help builders, architects and remodelers when designing, specifying and selecting high-performance windows, doors and skylights. The initiative, Open Up to Performance, offers a variety of educational and informative content, including a new website that contains blog posts, videos, podcasts and webinars, created and curated by industry experts. It will be supported by a robust social media campaign, WDMA reports.

The website is intended to help residential builders and remodelers, as well as residential and commercial architects and specifiers make informed decisions about their customers' windows, doors and skylights. Topics include:

• Current trends and news
• Innovations in windows, doors and skylights
• Pertinent research
• Ways to achieve sustainability and energy efficiency through windows, doors and skylights
• Performance and standards guides for windows, doors and skylights

Additionally, professionals will be able to learn about the WDMA Hallmark Certification Program—an accredited program that inspects and tests products to ensure they are code compliant, high performing and high quality. An overview and corresponding webinar will provide insight into the program’s requirements and process. Architects and specifiers will also be able to access information about selecting and specifying architectural doors that meet ANSI/WDMA architectural door standards.

“Our goal is to provide a valuable resource that educates our audience on how to identify high-performance products, as well as the benefits and return on investment of using them,” says Michael O’Brien, WDMA president and CEO. “The site is interactive, engaging and allows those with any level of knowledge on the world of windows, doors and skylights to gain a well-rounded understanding of these products.”