The pandemic has made digital marketing and sales a must for most companies, and resulted in many people investigating online platforms they had not used in the past. Recently, podcast hosts Zach Williams and Beth PopNikolov of the “Smarter Building Materials Marketing” podcast, sat down to address questions they regularly receive from manufacturers about marketing on Houzz. Here are some major takeaways from the conversation.
Although the skilled labor shortage is a long-discussed topic, it’s a conversation happening with renewed vigor, particularly as companies are experiencing record-high business and feeling the labor shortage more acutely as they struggle to keep up with demand.
Marketing is more than posting to Facebook once a week and doing some ads here and there. Marketing is every single way that you present your product and your business. So here's a checklist to get you started.
The pandemic has increased the risk for every business with many experiencing shocks in both supply and demand. As factories continue operating through the pandemic and beyond, how will businesses navigate these wider risks, specifically with an eye toward supply chain resilience?
In the FGIA Education Department, we talk about the labor shortage and continuing education all the time. But another integral facet of education that doesn’t always get as many headlines is the importance of leadership skills.
Last week’s FGIA Virtual Annual Conference was packed with information for the fenestration and glazing industries, and covered everything from economics to safety to design to codes and regulations, and more. Read on for some of the key residential takeaways from the event.