Powerful language—content that conveys your message quickly and appropriately and helps the reader see your products and services at work in their lives—should be the aim of all your marketing content.
I joined the NGA and Window + Door staff in September of 2014. My second day at my new job entailed watching GlassBuild America in Las Vegas come to life. I was coming in with more than a decade of trade shows under my belt, which gave me the experience to confidently step on the show floor, even as a fenestration rookie. It also gave me the perspective to realize how different this show was from all the others I attended, and not just in terms of the products, content and exhibitors. There was a distinct energy.
Michelle Foster, VP, sustainability for Home Innovation Research Labs, provided an update on the 2020 National Green Building Standard. For those unfamiliar, the NGBS is a voluntary above code green certification program and is part of the ICC suite of I Codes. It offers alternative compliance for the IgCC.
Passive House is all about energy modeling and meeting comfort, air quality and hygiene requirements. Rather than using a prescriptive approach to get to the end goal, Passive House requires the finished building meets certain standards.
Don’t let lack of use cause loss of use. While it may seem like common sense to those “in the know,” a simple instruction to consumers to open and close their windows once or twice per month benefits both manufacturers and consumers.
The COVID-19 pandemic continues to plague the planet. Manufacturing organizations face new operational challenges because frontline staff can’t take their work to the safety of their homes, and potential customers are blocked from the market by social/physical distancing requirements. How can businesses of all sizes meet these new requirements?