It is critical anyone in business measure the bottom line and ensure the company is operating in a profitable manner. Those that are just holding on or sitting idle have the biggest threat in a pandemic, because the future cannot be forecasted exactly with so many factors out of control.
Kantar Media hosted a webinar series regarding COVID-19’s impact on the retail market. In the initial webinar, David Morcotte, SVP for Kantar, offered tips for how brands can respond and be upfront during this time.
Powerful language—content that conveys your message quickly and appropriately and helps the reader see your products and services at work in their lives—should be the aim of all your marketing content.
I joined the NGA and Window + Door staff in September of 2014. My second day at my new job entailed watching GlassBuild America in Las Vegas come to life. I was coming in with more than a decade of trade shows under my belt, which gave me the experience to confidently step on the show floor, even as a fenestration rookie. It also gave me the perspective to realize how different this show was from all the others I attended, and not just in terms of the products, content and exhibitors. There was a distinct energy.
Michelle Foster, VP, sustainability for Home Innovation Research Labs, provided an update on the 2020 National Green Building Standard. For those unfamiliar, the NGBS is a voluntary above code green certification program and is part of the ICC suite of I Codes. It offers alternative compliance for the IgCC.
Passive House is all about energy modeling and meeting comfort, air quality and hygiene requirements. Rather than using a prescriptive approach to get to the end goal, Passive House requires the finished building meets certain standards.
Don’t let lack of use cause loss of use. While it may seem like common sense to those “in the know,” a simple instruction to consumers to open and close their windows once or twice per month benefits both manufacturers and consumers.