Sales

Get a Head Start on 2022 Sales

January is the right time for contractors to pay attention to developing their 2022 pipeline for new window and door projects. Here are some reasons why it’s time to start generating leads, and what steps to take now.

3 Tools to Measure and Improve Window Sales

The following three foundational practices measure marketing performance data that will make sense for any contractor, whether you are optimizing within one channel or allocating investments across multiple lead generation strategies and channels.

The Increased Risk of  Installed Sales

Recognize and prepare for the liability that can come with product sales and accompanying installation services.

Customer Communication Through the Sales Process and Beyond

Communicating with customers before, during and after the sales process can reduce callbacks, expensive replacements and dissatisfied customers.

How Offering Payment Options Can Increase Your Leads, Close Rates and Project Sizes

Companies that offer payment options to their customers can increase leads by 50 percent, nearly double their close rate (assuming a 25 percent baseline), and increase project sizes by as much as 44 percent.

Virtual Sales Are Here to Stay

The virtual tools companies adopted to maintain business continuity during the coronavirus are here to stay.

Explain Energy Efficiency to Close More Sales

The National Fenestration Rating Council is providing window, door and skylight retailers and salespeople with tools to help their customers understand the energy performance of the products they are buying.    

What B2B e-Commerce Is, and Why it Matters to You

The way we do things has shifted and with those shifts have come consistent improvements in convenience and efficiency. And let me tell you, the shift to B2B eCommerce probably delivers more benefits than any of those prior developments – and what’s more, it’s within reach of your business right…

Supply Chain Complications

Building materials retailers and suppliers take stock of supply chain disruptions, potential recovery.

Helping is the New Selling

How to leverage Instagram and LinkedIn for sales and marketing.