Sales

Virtual Sales Are Here to Stay

The virtual tools companies adopted to maintain business continuity during the coronavirus are here to stay.

Explain Energy Efficiency to Close More Sales

The National Fenestration Rating Council is providing window, door and skylight retailers and salespeople with tools to help their customers understand the energy performance of the products they are buying.    

What B2B e-Commerce Is, and Why it Matters to You

The way we do things has shifted and with those shifts have come consistent improvements in convenience and efficiency. And let me tell you, the shift to B2B eCommerce probably delivers more benefits than any of those prior developments – and what’s more, it’s within reach of your business right…

Supply Chain Complications

Building materials retailers and suppliers take stock of supply chain disruptions, potential recovery.

How to Leverage Instagram and LinkedIn for Sales and Marketing

Marketers are tasked with finding new ways to get in front of potential customers and communicating messages that resonate. And, with people remaining home under coronavirus-induced shelter-in-place orders, organic reach is incredible right now. More people than ever are online and the time is ripe…

3 Tips to Capture Better Leads

Two weeks ago, I attended Professional Remodeler magazine’s Extreme Lead Generation conference. The Window & Door Dealers Alliance was proud to be a partner of this industry event focused on lead generation tools and tactics for home builders and professional remodelers.

The Ongoing Importance of Certified Products

If you think back to the formative years of vinyl windows in the U.S., we had our share of performance challenges to overcome. Particularly in hot climates like Florida or Arizona, weathering and yellowing due to high temperatures and UV exposure were major issues that caused some significant…

Fishing for Customers

Not long ago, I was on a call with a potential client who was lamenting the fact that he didn’t have enough leads in his business. “Once I get in front of them, we can close the sale,” he told me. “But getting in front of them—that is the issue.” Some variation on that theme is one of the three…

Create Warmer Leads Faster

Do you know where any particular client enters into your sales funnel? Are they at the bottom, moments away from a buying decision? Or are they further up the funnel, where they are gathering data and information in order to make a go/no go decision for their project? Understanding where your…

Sales and Marketing Success

Once a homeowner upgrades their windows or doors, chances are they won’t need more for a long time, if ever. Since most home improvement projects are a one-time deal, success for window and door contractors depends on having a steady stream of new customers.  Hiring good salespeople is necessary…