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Business

Strategies For Success

Women are vastly underrepresented in construction. Although women comprise 47 percent of the total U.S. workforce, they represent only 9 percent of the construction workforce. With construction experiencing such an intense labor shortage, opportunities for women abound.

Key Changes in Buyer Habits

Buyer habits are changing more quickly than ever. There are some shifts beginning to take shape over the course of this year that will play an even bigger role in how successful your marketing is in 2020. Here, we’ll break down these changes to shed light on how customer expectations are changing…

Trends in Modular Construction

There is a general consensus that the U.S. is in the midst of a “housing crisis.” Reports from the Census Bureau, National Association of Home Builders and research-based entities such as the Joint Center for Housing Studies of Harvard University, report that multiple factors are at play. In its…

Building Better Business

In the article Investing in the #1 Asset published in the March/April 2019 issue, sources shared insights on how strong personnel relationships build better businesses. Part of the relationship equation relies on how employees see the company they work for. Here, brand awareness comes into play as…