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Business

Two Birds, One Stone

Want to juice your SEO rankings? Simple! Just create and post a ton of great content on your website.  Want your website to do a better job of converting lookers into buyers? Simple! Just create and post a ton of great content on your website. Is it really that simple? Yes and no.  Both…

Addressing Subpoena Requests

Most litigation takes place in the state court system. For example, a dispute arising out of construction in Illinois will normally be litigated in a regional Illinois state court. There are exceptions, but this is the general rule. This remains true even if some of the parties have their…

Full Versus Limited Warranties

Have you ever wondered why so many manufacturers include the word “limited” in the title of their warranty? This is thanks go to the Magnuson-Moss Warranty Act, a federal statutory scheme that requires warranties for consumer goods to be designated as either “full” or “limited.” It is more common…

Google My Business

How to Create a Post for a Google My Business Page Go to google.com/business to access your GMB page. Click on Posts in the left side menu. Choose a new type of post to create. Google has templates for post types such as What’s New, Events, Offers and Products.  Choose an image to accompany the…

Strategies For Success

Women are vastly underrepresented in construction. Although women comprise 47 percent of the total U.S. workforce, they represent only 9 percent of the construction workforce. With construction experiencing such an intense labor shortage, opportunities for women abound.

Key Changes in Buyer Habits

Buyer habits are changing more quickly than ever. There are some shifts beginning to take shape over the course of this year that will play an even bigger role in how successful your marketing is in 2020. Here, we’ll break down these changes to shed light on how customer expectations are changing…