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A Trendy Showroom

I’m sure you’ve experienced a customer who says they want their home to ‘have a more modern feel,’ then goes on to describe a classic window or door. So, what does the customer really want? Here is an opportunity to provide something of value: professional advice about trends that will enhance the…

How to Dispose of Unwanted Inventory… and Do Good

Many manufacturers, distributors and window and door retailers face an ongoing challenge: disposing of surplus inventory. Many practice discounting, liquidating and auctioning unwanted merchandise, but this labor-intensive work can yield little profit.  Another idea is to donate products to…

5 Elements Behind the Best-Made Windows, Doors and Skylights

A home’s windows, doors and skylights exist for a number of reasons—to provide ingress and egress, sunlight and fresh air are some of the most obvious. But today’s savvy homeowners want more than just some panes of glass to let light in, or a panel that swings open to allow entry. Modern consumers…

Exit Stage Right

It is no secret that current owners of window and door dealerships are predominantly folks closer to retirement than to the starting line of their careers. It is also no secret these owners know a lot about the business, and they continue to be hard-charging salespeople and managers.  But there is…

Stop a Scam Before it Starts

Recently, an employee of one of the Window & Door Dealers Alliance member companies received the following email message: Hi. I would like to know if you have 59.5 in. x 47.5 in. Right-Hand Sliding Low-E Argon Glass Vinyl Windows In Stock ?If Not Can It be Ordered ? I will like to know the…

What Market Consolidation Could Mean in 2019

As we roll into the new year, here’s a question I’ve pondered recently: what kind of window and door market will we see emerge after some significant consolidation throughout 2018? Just a year ago, following a flurry of 2017 mergers and acquisitions, Window & Door forecasted 2018 to be an “open…

Three Design Trends to Watch for in 2019

As we enter the new year and homeowners begin to think about the home projects they’ll tackle in 2019, it’s important to plan for the trends that may take hold in the coming months. New materials, styles and features are already emerging among popular photos on Houzz that will impact the…