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Laurie Cowin

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Laurie Cowin is managing editor of Window + Door and its sister publication, Glass Magazine. Contact her at lcowin@glass.org

How to Leverage Instagram and LinkedIn for Sales and Marketing

Marketers are tasked with finding new ways to get in front of potential customers and communicating messages that resonate. And, with people remaining home under coronavirus-induced shelter-in-place orders, organic reach is incredible right now. More people than ever are online and the time is ripe…

Communication in the Time of COVID-19

The coronavirus pandemic has caused many companies to shut their physical doors and move operations online where possible. Among the challenges some face is how to best communicate to maintain relationships with existing customers and partner companies and how to attract new business.

COVID-19 Economic Update: Indicators Provide Clearer Picture as States Consider Re-opening

Economic indicators give a clearer picture as to the state of the housing industry as governors commence conversations about re-opening parts of the economy

Embracing Virtual Sales During COVID-19

As people continue to shelter in place and want to explore home improvement projects, fenestration companies adapt and take measures to keep employees and customers safe.

COVID-19 Economic Update: “No Question” US Is in a Recession

March data paints a grim picture that caused several industry economists to declare the U.S. is in a recession. “We are in recession, full-stop, no question about it,” says Richard Branch, chief economist, Dodge Data & Analytics.

COVID-19 Economic Update: Recent Developments Offer Hope

As has been the case since the beginning of the coronavirus pandemic, the duration of the virus’s sweep across the country will determine if the economy rebounds quickly or if it’s in for a longer recession, said Ali Wolf, chief economist of Meyers Research, in an economic update webinar on April 1.

Project Continuity Plans in the Era of COVID-19: Best Practices

Whether construction is considered to be an “essential” business and allowed to continue amidst the COVID-19 pandemic varies state by state. In the Associated General Contractors’ “Navigating the Outbreak” webinar series, panelists discussed best practices for maintaining project continuity in the…

Safety Considerations Amidst COVID-19

The current approach for handling employees’ confirmed or suspected COVID-19 cases is “better safe than sorry,” according to Howard Mavity, partner at Fisher Phillips law firm.

COVID-19 Economic Outlook: Race Against Time

Policymakers are acting fast to keep the economy as stable as possible and reduce the duration of an inevitable recession in the wake of the COVID-19 pandemic, said Ali Wolf, chief economist of Meyers Research, in a webinar on March 25.