Laurie Cowin

Economic Update: Recovery is underway, but expect a slow return to normal

Leading indicators of the health of the residential construction and remodeling market send mixed signals about the economic climate, but all agree that challenges exist as the economy emerges from the coronavirus-induced recession.

How Energy Code Evolutions Will Impact Residential Fenestration

The National Glass Association’s Thirsty Thursday webinar on June 18, presented by Tom Culp, Birch Point Consulting and NGA technical codes consultant, dissected some of the upcoming energy code evolutions in 2020 on a national and regional level.

Factory View: An Eye to the Future

Component and end-product manufacturers in the residential fenestration industry all seem to agree on one thing: the coronavirus pandemic and its associated effects are unprecedented and have caused businesses to alter and re-think how they operate. 

Helping is the New Selling

How to leverage Instagram and LinkedIn for sales and marketing.

Finding New Opportunities

Confront the down cycle as an opportunity zone to re-evaluate and improve business with nine strategies for dealers to get ahead now in preparation for the years ahead.

Passive House and Performance-based Building Codes

Passive House is all about energy modeling and meeting comfort, air quality and hygiene requirements. Rather than using a prescriptive approach to get to the end goal, Passive House requires the finished building meets certain standards.

Work from Home: A COVID-19 Legacy

How to Leverage Instagram and LinkedIn for Sales and Marketing

Marketers are tasked with finding new ways to get in front of potential customers and communicating messages that resonate. And, with people remaining home under coronavirus-induced shelter-in-place orders, organic reach is incredible right now. More people than ever are online and the time is ripe…

Communication in the Time of COVID-19

The coronavirus pandemic has caused many companies to shut their physical doors and move operations online where possible. Among the challenges some face is how to best communicate to maintain relationships with existing customers and partner companies and how to attract new business.

COVID-19 Economic Update: Indicators Provide Clearer Picture as States Consider Re-opening

Economic indicators give a clearer picture as to the state of the housing industry as governors commence conversations about re-opening parts of the economy